BeforePay defeats Bendigo and Adelaide Bank’s ‘B’ trade mark challenge

Intellectual Property 2024-01-15 3:50 pm By Cindy Cameronne | Sydney

Bendigo and Adelaide Bank has lost its opposition to the registration of three trade marks by pay on demand company BeforePay, with a delegate finding that consumers of banking and financial services were unlikely to be confused by the marks and acted with high “care and attention”.