Fast food giant McDonald’s has resolved its dispute over misleading burger ads by Hungry Jack’s, ending a heated four-year courtroom battle.
In a continuing fight over damages stemming from misleading burger ads, McDonald’s has opposed production of sales information to Hungry Jack’s directors and its top executive, saying the information was confidential and the companies “fierce competitors”.
Hungry Jack’s has resolved a case brought by a franchisee seeking a court injunction blocking the burger chain from launching two restaurants in close proximity to its sites on NSW’s Central Coast.
Hungry Jack’s is seeking five years of Big Mac sales data as it readies for a fight over damages stemming from its claim that its Big Jack burger has 25 per cent more beef than the McDonald’s burger.
Hungry Jack’s faces calls for a court injunction preventing the burger chain from proceeding with plans to open restaurants in close proximity to a franchisee’s sites on NSW’s Central Coast.
Trial in the battle of the buns has begun, with McDonald’s laying out a case for why its rival’s Big Jack burger infringes its trade mark, and Hungry Jack’s firing back that consumers could not confuse its flame-grilled meal with the iconic Big Mac.
Hungry Jack’s is doubling down on its claim that its ‘Big Jack’ burger has 25 per cent more beef than rival McDonald’s ‘Big Mac’, denying the US fast food company’s allegation that its beefier burger brag, made in a recent cheeky television ad, is misleading and deceptive.
Fast food giant McDonald’s will expand its lawsuit against rival Hungry Jack’s to bring a misleading and deceptive conduct allegation over an ad that claims the Big Jack burger is “clearly bigger” than the Big Mac.
Hungry Jack’s is defending its ‘Big Jack’ against trade mark infringement claims by rival fast-food chain McDonald’s, saying the burger’s moniker incorporates its founder’s name with nothing more than a descriptive word for its large size that is “commonly” used by other fast-food restaurants.